Build bridges, not walls
Polar enables innovative advertising solutions for media publishers and platforms.
News Corp accelerates digital revenue growth with Polar
1,500 advertisers have activated over 1 billion ad impressions for Polar’s Social Display and Video with News Corp Australia in the past year alone.
“Social Display is a proven and successful way to place social media ads in highly trusted online environments. The result for clients is higher brand awareness, higher advertising recall and improved cost effectiveness.”
Paul Blackburn, GM, Digital Revenue
Publishers globally generate $100M with Polar
Social Display and Video drive strong growth in direct-sold revenues, helping publishers increase the value of their inventory on-site and in-app.
Social Display and Video
Publishers offer Social Display and Video as a direct-sold ad product that enables their advertiser clients to easily repurpose social creative built for walled gardens like Facebook and Instagram to run on trusted websites.
Why Polar Works
Repurpose a brand’s existing creative assets from social or the web to eliminate production overhead
Beautiful high-impact ad experiences that are familiar to users and that extend beyond standard banners
Designed to deliver the results that matter most for brands up-and-down the marketing funnel