™
Build bridges, not walls
Polar enables innovative advertising solutions for media publishers and platforms.
News Corp accelerates digital revenue growth with Polar
1,500 advertisers have activated over 1 billion ad impressions for Polar’s Social Display and Video with News Corp Australia in the past year alone.
“Social Display is a proven and successful way to place social media ads in highly trusted online environments. The result for clients is higher brand awareness, higher advertising recall and improved cost effectiveness.”
Paul Blackburn, GM, Digital Revenue
Introducing Polar Stories
Polar launches Stories, giving publishers and advertisers the tools to run short-form, engaging narrative units across the open Web.
Publishers globally generate $100M with Polar
Social Display and Video drive strong growth in direct-sold revenues, helping publishers increase the value of their inventory on-site and in-app.
Social Display and Video
Publishers offer Social Display and Video as a direct-sold ad product that enables their advertiser clients to easily repurpose social creative built for walled gardens like Facebook and Instagram to run on trusted websites.
Why Polar Works
Efficient
Repurpose a brand’s existing creative assets from social or the web to eliminate production overhead
Engaging
Beautiful high-impact ad experiences that are familiar to users and that extend beyond standard banners
Effective
Designed to deliver the results that matter most for brands up-and-down the marketing funnel
Programmatic Solutions for brands and agencies
Nova is Polar's buy-side brand that brings its proven advertising solutions to brands and agencies
Research and insights on the future of advertising
REPORT
The state of digital media - 2021
Industry trends to watch in 2021, global ad spend forecasts and insights into the future of work.
OPINION
Facebook takes over the world
Facebook will soon become the largest advertising company in the world, even larger than Google.
OPINION
Advertising creative during a crisis
We are not only witness to, but all active participants now in an ocean of crises.
The future of work
Now is the ideal moment to experiment with how culture is built, how clients are serviced and how businesses are scaled.