Case study

Travel brands increase local awareness using Social Display and Video with Polar.

person with arms in air with cityscape infront of them

40%

Increase in brand awareness compared to standard display

person packing suitcase

Objective

This travel brand wanted to increase brand awareness, website visits, and discussion of the brand among family and friends.

Solution

This travel brand used Social Display and Video with Polar instead of standard display ads.

person holding map

Results

The brand saw a 40% increase in brand awareness and a 16% increase in the likelihood of respondents engaging with their website.

40%

Increase in brand awareness

16%

Increase in likelihood of visiting website

Formats used

Creative source: Facebook

Creative format: Video and Link

"As a local business, Social Display and Video with Polar helped us market to new customers who did not know we existed"

Over 150 media publishers and platforms in 20+ countries partner with Polar