A Day in the Life of a Co-op Student
By: Suhana Kumar We are proud to announce that Polar has recently been awarded the 2020 Employer Impact Award for Impact on Student...
Polar Releases its Stories Product to All Partners
By: Andy Zhang Today we’re announcing the full release of our latest product, Stories. As the Product Manager on Stories, I’m proud of...
How Publishers Have Generated $100M+ with Polar in the Last Year
Publishers have generated $100M in direct-sold revenue using Polar for social display over the past year.
The Bridge – why marketing and mindfulness are two sides of the same coin
Polar’s technology is licensed exclusively through DMS, the digital arm of the media house
Choueiri Group.
Why Facebook Ads may not work as well anymore
Facebook last week announced that its Off-Facebook Activity (OFA) tool would be available to more than 2 billion users worldwide.
The Unexpected Failure Of Facebook
Just when we thought Facebook might have been turning a corner, it is clear now that this is one dog that does not want to learn new tricks.
Managing through the pandemic will require courage to make decisions and humility to change
By Kunal Gupta, CEO of Polar Originally Published on Ad Age In a moment of uncertainty, trust becomes the new currency. In the midst of a...
The History Of Advertising In A Recession
Over the past few weeks, I have connected with hundreds of leaders at publishers, agencies, brands and tech companies.
The State Of Digital Media: Leaders And Laggards
By Kunal Gupta, CEO of Polar Originally Published on LinkedIn For the past few years, I’ve published a quarterly State Of Digital Media...
Ad Creative During A Crisis
We are not only witness to, but all active participants now in an ocean of crises.
Facebook Takes Over the World
Its growth rate is significantly higher than Google's, which means that it will soon become the largest advertising company in the world.