Case study

Cruise line brand increases branding awareness using Social Display and Video with Polar.

cruise ship in water

45%

Increase in brand awareness compared to standard display

water

Objective

This brand's objective was to increase customer's awareness in their brand.

Solution

The brand used Social Display and Video with Polar to repurpose social creatives for display on the open web to gain increased brand awareness.

cruise ship in water

Results

The brand saw a 45% increase in brand awareness compared to standard display. Respondents were 34% more likely to engage with the brand's website and 43% more likely to interact with the brand's social media after seeing a social display ad compared to a standard display ad. 

45%

Increase in brand awareness

34%

Increase in website visits

43%

Social media interactions

Formats used

Creative source: Facebook

Creative format: Video, Photo

"In a crowded market, Social Display and Video helped us stand out from competitors and improve brand awareness by 45% compared to standard display"

Over 150 media publishers and platforms in 20+ countries partner with Polar