Case studies
View some of the Social Display campaigns brands have run with Polar.

Results that matter

Rideshare & food delivery brand
Major global rideshare and food delivery brand reduced the cost-per-click compared with both standard display and paid social by using our ads in display inventory on the web.
$1.53
Average CPC
68%
Average viewability
Global cosmetics brand
Global cosmetics brand drove quality traffic to their WhatsApp business account using Social Display with Polar. 62% of users exposed to the ads were likely to consider the brand in the future and the brand achieved an average CTR of 0.8%.
62%
Users likely to consider brand in future
0.80%
Average CTR


Hot sauce brand
The brand saw 12 seconds of average attention time compared to only 4 seconds for the same creatives in the walled gardens. The average viewability on the open web was 77% compared to only 25% on social feeds.
3.1x
Increase in viewability vs Facebook
3.0x
Increase in attention time vs Facebook
D2C furniture brand
D2C bedroom furniture retailer increased direct response visits to their website using Social Display and Video with Polar.
18x
More site visits than TV-only strategy
2x
More site visits than TV + standard display


Electronic brand
Consumer electronic company increased brand engagement using Social Display and Video with Polar.
55%
Increase in action intent
77%
Increase in social interactions
33%
Increase in website visits
Travel brand
Travel company increased local awareness using Social Display and Video with Polar.
40%
Increase in brand awareness
16%
Increase in likelihood of visiting website


Film brand
Film company increased movie ticket purchase intent using Social Display and Video with Polar. By using Social Display and Video with Polar, this film company was able to increase sales intent, awareness of the movie, and likelihood of customers to talk about the movie with family and friends.
75k
Impressions
1.44%
Viewable CTR
13.7
In-view time
Cruise line brand
Cruise line brand increased branding awareness using Social Display and Video with Polar compared to standard display.
45%
Increase in brand awareness
34%
Increase in website visits
43%
Social media interactions

Frictionless creative

Global energy brand
Global energy brand activated 115 unique creatives with Polar in the past 6 months, making Social Display an always-on strategy thanks to the ease of use.
115
Unique creatives
150m
Ad impressions
Global CPG brand
A global CPG brand reduced creative production costs by 47% by repurposing existing creative versus having to invest in standard display production.
47%
Decrease in creative production costs

Channel diversification

Global retail brand
Inspired by the Facebook ad boycott, global retail brand shifted significant spend away from social platforms to reach new audiences in brand safe environments.
12
Countries activated with Polar
42m
Ad impressions outside of social
Global finance brand
Global finance brand drove incremental reach and quality engagement through Social Display and Video with Polar.
320k
New consumers reached
12x
Increase in landing rate
