Case studies

View some of the Social Display campaigns brands have run with Polar. 

Results that matter

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Rideshare & food delivery brand

Major global rideshare and food delivery brand reduced the cost-per-click compared with both standard display and paid social by using our ads in display inventory on the web.

$1.53

Average CPC

68%

Average viewability

Global cosmetics brand

Global cosmetics brand drove quality traffic to their WhatsApp business account using Social Display with Polar. 62% of users exposed to the ads were likely to consider the brand in the future and the brand achieved an average CTR of 0.8%.

62%

Users likely to consider brand in future

0.80%

Average CTR

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Hot sauce brand

The brand saw 12 seconds of average attention time compared to only 4 seconds for the same creatives in the walled gardens. The average viewability on the open web was 77% compared to only 25% on social feeds.

3.1x

Increase in viewability vs Facebook

3.0x

Increase in attention time vs Facebook

D2C furniture brand

D2C bedroom furniture retailer increased direct response visits to their website using Social Display and Video with Polar. 

18x

More site visits than TV-only strategy

2x

More site visits than TV + standard display

Electronic brand

Consumer electronic company increased brand engagement using Social Display and Video with Polar.

55%

Increase in action intent

77%

Increase in social interactions

33%

Increase in website visits

Travel brand

Travel company increased local awareness using Social Display and Video with Polar.

40%

Increase in brand awareness

16%

Increase in likelihood of visiting website

Film brand

Film company increased movie ticket purchase intent using Social Display and Video with Polar. By using Social Display and Video with Polar, this film company was able to increase sales intent, awareness of the movie, and likelihood of customers to talk about the movie with family and friends.

75k

Impressions

1.44%

Viewable CTR

13.7

In-view time

Cruise line brand

Cruise line brand increased branding awareness using Social Display and Video with Polar compared to standard display.

45%

Increase in brand awareness

34%

Increase in website visits

43%

Social media interactions

Frictionless creative

Global energy brand

Global energy brand activated 115 unique creatives with Polar in the past 6 months, making Social Display an always-on strategy thanks to the ease of use.

115

Unique creatives

150m

Ad impressions

Global CPG brand

A global CPG brand reduced creative production costs by 47% by repurposing existing creative versus having to invest in standard display production.

47%

Decrease in creative production costs

Channel diversification

Global retail brand

Inspired by the Facebook ad boycott, global retail brand shifted significant spend away from social platforms to reach new audiences in brand safe environments.

12

Countries activated with Polar

42m

Ad impressions outside of social

Global finance brand

Global finance brand drove incremental reach and quality engagement through Social Display and Video with Polar.

320k

New consumers reached

12x

Increase in landing rate