Case study

Global cosmetics brand drove quality traffic to their WhatsApp business account and increase brand awareness using Display and Video with Polar.

photo of assorted makeup products on gra

62%

of users exposed to the ads were likely to consider the brand in the future

Cosmetics brand 2.png

Objective

The global cosmetics brand's objective was to drive leads and sales through their WhatsApp business account.

Solution

By utilizing Social Display and Video with Polar, the cosmetics brand was able to run an efficient and receptive campaign with quality traffic on their WhatsApp business account.

Cosmetics brand 3.png

Results

The brand achieved strong results with 62% of users exposed to the ads being likely to consider the brand in the future. Additionally, the brand achieved an average CTR of 0.80%.

62%

Users likely to consider brand in future

0.80%

Avg. CTR

Formats used

Creative source: Facebook, Instagram

Creative format: Video

"Social Display and Video with Polar allowed us to efficiently reach our target audience with effective ads that drove campaign success and exceeded our benchmark numbers"

Over 150 media publishers and platforms in 20+ countries partner with Polar