Social Display for CPG & FMCG

CPG & FMCG brands who activate Social Display with Polar include Nestle, Bailey's, Redbull, Coca Cola, Danone, Dr. Oetker, Heinz, Hershey's, Lay's, Absolut, Corona, and Kellogg's. 


Social Display formats

Social Display with Polar enables the best creative from social to be distributed programmatically at scale in any standard display supply, within minutes. 

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How Polar works

1. Select social creative

Repurpose social creative designed for any platform

Popular social creative formats

  • Video

  • Photo

  • Carousel 

  • Website

2. Generate Polar ad tag

Build in minutes

Polar's self-serve UI

  • Easily upload social post

  • Add destination URL

  • Add third party trackers

3. Scale programmatically

Activate with any DSP or SSP​

Scale on the open web

  • Open exchange, PMP, PD, PG

  • Mobile web, app and desktop

  • 300x250 and 300x600 sizes

The most effective creative in every channel

CPG brands that activate Social Display with Nova

Why Social Display

Results that matter

Enable programmatic display to work harder

Frictionless creative

Improve display creative without the added costs

Channel diversification

Reduce the dependency on Facebook

Case study

Repurposing creative

A global CPG brand reduced creative production costs by 47% by repurposing existing creative versus having to invest in standard display production.


Decrease in creative production costs

Build bridges, not walls