Case study
Global retail brand shifts significant spend away from social platforms and reaches new audiences in brand safe environments.
42m
Ad impressions outside of social
Objective
Inspired by the Facebook ad boycott, global retail brand wanted to shift significant spend away from social platforms to reach new audience in brand safe environments.
Solution
By using Social Display and Video with Polar, the brand was able to gain 42m ad impressions outside of social, reaching new audiences.
Results
The brand activated Social Display and Video with Polar. in 12 countries and saw 42 million ad impressions outside of social.
12
Countries activated with Polar
42m
Ad impressions outside of social
Formats used
Creative source: Facebook, Instagram
Creative format: Photo, Video, Carousel, Link
"The Facebook boycott inspired us to reflect deeply about other digital channels. Social Display and Video was an easy win to take what works in one place and run it in another place"