Case study

Global retail brand shifts significant spend away from social platforms and reaches new audiences in brand safe environments.

kids playing with block toys

42m

Ad impressions outside of social

kids playing with shapes

Objective

Inspired by the Facebook ad boycott, global retail brand wanted to shift significant spend away from social platforms to reach new audience in brand safe environments.

Solution

By using Social Display and Video with Polar, the brand was able to gain 42m ad impressions outside of social, reaching new audiences.

kid playing wih block toys

Results

The brand activated Social Display and Video with Polar. in 12 countries and saw 42 million ad impressions outside of social.

12

Countries activated with Polar

42m

Ad impressions outside of social

Formats used

Creative source: Facebook, Instagram

Creative format: Photo, Video, Carousel, Link

kids playing with bubbles

"The Facebook boycott inspired us to reflect deeply about other digital channels. Social Display and Video was an easy win to take what works in one place and run it in another place"

Over 150 media publishers and platforms in 20+ countries partner with Polar