Market Research

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REPORT

The state of digital media - 2021

Industry trends to watch in 2021, global ad spend forecasts and insights into the future of work. (26 Slide Report)

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REPORT

Inside Zuck's Brain: Decoding Facebook

Facebook is now a $70 billion business, growing 31%. Get a closer look at what Facebook is up to (60 slide report)

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REPORT

Problematic Programmatic

The evolution of programmatic anchored around 8 predictions that publisher leaders should be watching. (28 Slide Report)

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REPORT

The Secret to Facebook's $67 Billion Ad Machine

Facebook as given brands an advertising platform that they cannot get enough of. (45 Slide Report)

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REPORT

The Future of Branded Content

Polar runs the world's largest content platform for publishers, providing them with the tools needed.  (37 Slide Report)

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REPORT

The Business of Branded Content

There are new challenges facing publishers who have the ambition to continue to grow. (57 SSlide Report)

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REPORT

The State of Digital Media - 2020

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REPORT

Mary Meeker's Internet Trends for Publishers 

Facebook is now a $70 billion business, growing 31%. Get a closer look at what Facebook is up to (31 Slide Report)

Thought Leadership

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OPINION

Facebook Takes Over the World

Its growth rate is significantly higher than Google's, and will become the largest advertising company in the world.

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OPINION

Ad Creative During A Crisis

In digital media, much attention has been paid over the past decade to audience targeting.  Programmatic workflows enable brands to more...

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OPINION

Leaders And Laggards

For the past few years, I’ve published a quarterly State Of Digital Media report that captures the hundreds of conversations that I have regularly...

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OPINION

The History Of Advertising In A Recession

Over the past few weeks, I have connected with hundreds of leaders at publishers, agencies and brands...

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OPINION

Managing through the pandemic

By Kunal Gupta, CEO of Polar In a moment of uncertainty, trust has become the new currency...

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OPINION

The Unexpected Failure Of Facebook

Just when we thought Facebook might be turning a corner, it is clear now that this is a dog that does not want to...

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OPINION

Why Facebook Ads may not work as well anymore

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OPINION

Why marketing and mindfulness are the same

Polar’s technology is licensed exclusively through DMS, the digital arm of the media house Choueiri Group.