Rideshare & Food Delivery Brand
Major global rideshare and food delivery brand reduced the cost-per-click compared with both standard display and paid social by using our ads in display inventory on the web.
Global Cosmetics Brand
Global cosmetics brand drove quality traffic to their WhatsApp business account using Social Display with Polar. 62% of users exposed to the ads were likely to consider the brand in the future and the brand achieved an average CTR of 0.8%.
Hot Sauce Brand
The brand saw 12 seconds of average attention time compared to only 4 seconds for the same creatives in the walled gardens. The average viewability on the open web was 77% compared to only 25% on social feeds.
D2C Furniture Brand
D2C bedroom furniture retailer increased direct response visits to their website using Social Display and Video with Polar.
Consumer electronic company increased brand engagement using Social Display and Video with Polar.
Travel company increased local awareness using Social Display and Video with Polar.
The Secret to Facebook's $67 Billion Ad Machine
Facebook as given brands an advertising platform that they cannot get enough of. (45 Slide Report)
The Future of Branded Content
Polar runs the world's largest content platform for publishers, providing them with the tools needed. (37 Slide Report)
The Business of Branded Content
There are new challenges facing publishers who have the ambition to continue to grow. (57 SSlide Report)
The State of Digital Media - 2020
Mary Meeker's Internet Trends for Publishers
Facebook is now a $70 billion business, growing 31%. Get a closer look at what Facebook is up to (31 Slide Report)
Facebook Takes Over the World
Its growth rate is significantly higher than Google's, and will become the largest advertising company in the world.
Ad Creative During A Crisis
In digital media, much attention has been paid over the past decade to audience targeting. Programmatic workflows enable brands to more...
Leaders And Laggards
For the past few years, I’ve published a quarterly State Of Digital Media report that captures the hundreds of conversations that I have regularly...
The History Of Advertising In A Recession
Over the past few weeks, I have connected with hundreds of leaders at publishers, agencies and brands...
Managing through the pandemic
By Kunal Gupta, CEO of Polar In a moment of uncertainty, trust has become the new currency...
The Unexpected Failure Of Facebook
Just when we thought Facebook might be turning a corner, it is clear now that this is a dog that does not want to...
Why Facebook Ads may not work as well anymore
Why marketing and mindfulness are the same
Polar’s technology is licensed exclusively through DMS, the digital arm of the media house Choueiri Group.