Case study

Major global rideshare and food delivery brands reduced the cost-per-click compared with both standard display and paid social by using Social Display with Polar.

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Average CPC

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The rideshare and food delivery brand's objective was to extend their campaign reach and increase performance.


The brand used Polar's technology to take existing social assets from Facebook and Instagram and run them as ads across mobile web, app, and desktop across the open exchange.


The brand achieved an average CPC of $1.53 and viewability of 68.8%.


Average CPC



Formats used

Creative source: Facebook, Instagram

Creative format: Photo, Video

"Social Display and Video with Polar gave us the ability to extend our campaign reach across the open web utilizing assets we already had created"

Over 150 media publishers and platforms in 20+ countries partner with Polar