Managing through the pandemic will require courage to make decisions and humility to change

By Kunal Gupta, CEO of Polar

Originally Published on Ad Age

In a moment of uncertainty, trust becomes the new currency.

In the midst of a global health and economic pandemic, all bets are now off for the brands and businesses that we run. Navigating a sea that is continually changing, and for which none of us truly feels prepared, is incredibly daunting.