Case study

Global CPG brand cuts creative production costs in half using Social Display and Video with Polar.

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47%

Decrease in creative production costs

chicken wings

Objective

A global CPG brand was looking for production cost savings given the need to produce creative for multiple products, in multiple languages, for use in multiple markets across multiple digital activation channels.

Solution

The brand used Social Display and Video with Polar to repurpose 4 video creatives produced originally for Facebook to run on the open web instead of standard display creatives.

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Results

The brand reduced creative production costs by 47% by repurposing existing creative versus having to invest in standard display production. There were additional time saving benefits that the brand and agency realized using Social Display and Video with Polar.

47%

Decrease in creative production costs

Formats used

Creative source: Facebook

Creative format: Video (6 seconds)

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"Clients are looking to maximize their creative investments and using Social Display with Polar, we significantly reduced the costs and overhead involved with creative production"

- Agency Planner

Over 150 media publishers and platforms in 20+ countries partner with Polar