Case study

Film brand increases movie ticket sales intent using Social Display and Video with Polar.

movie tickets and popcorn

22%

Increase in intent to buy movie tickets compared to standard display

kids watching movie in theatre

Objective

Leading up to the movie release, this film brand wanted to increase ticket sales through their display ads.

Solution

By using Social Display and Video with Polar, this film brand was able to increase sales intent, awareness of the movie, and likelihood of customers to talk about the movie with family and friends.

person holding popcorn

Results

The brand saw 75 thousand impressions, a viewable CTR of 1.44%, and 13.7 seconds average in-view time.

75k

Impressions

1.44%

Viewable CTR

13.7

In-view time

Formats used

Creative source: Facebook

Creative format: Video

people watching movie in theatre

"Our goals in digital are to drive box office results at launch. Social Display and Video delivered 22% better purchase intent than other digital formats"

Over 150 media publishers and platforms in 20+ countries partner with Polar