Case study
D2C bedroom furniture brand increases direct response visits to their website using Social Display and Video with Polar.
2x
More site visits than TV + standard display
Objective
This bedroom furniture brand wanted to drive more direct response visits to their website than what they were able to achieve with TV advertising alone.
Solution
With an already established Instagram presence, Social Display and Video with Polar was a perfect solution. This brand used Social Display and Video with Polar with their TV retargeting to repurpose their already-proven and readily-available social creative for display, align their strong brand messaging and creative across both TV and digital, and reach people in households that had been exposed to their TV ad with a direct response ad that would drive them to site.
Results
The brand saw 18x more site visits than TV-only strategy and 2x more site visits than TV + standard display.
18x
More site visits than TV-only strategy
2x
More site visits than TV + standard display
Formats used
Creative source: Instagram
Creative format: Photo
"Social Display and Video with Polar provided our team with the solution we needed to reach audiences and drive 2x more website visits beyond our TV and standard display strategy"