Advertising Solutions

 

Built for media publishers and platforms

Polar enables publishers with a variety of innovative direct-sold advertising solutions.

 

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Social Display and Video

Repurpose social creative

Brands repurpose their best creative from social to run in standard publisher display inventory on mobile, desktop and app.

Facebook icon, you can reuse Facebook social creatives with Social Display with Nova
Instagram icon, you can use Instagram social creatives with Social Display with Nova
YouTube icon, you can repourpose YouTube creatives with Social Display with Nova
Twitter icon, you can repurpose Twitter social creatives with Social Display with Nova
Pinterest icon, you can repurpose Pinterest social creatives with Social Display with Nova
LinkedIn icon, you can repurpose LinkedIn social creatives with Social Display with Nova
Twitter icon, you can repurpose Twitter social creatives with Social Display with Nova
TikTok icon, you can repurpose TikTok social creatives with Socia Display with Nova
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Sponsored & Branded Stories

Engaging ad formats

Build highly engaging Stories formats using brand assets, editorial content or custom content.

Facebook icon, you can reuse Facebook social creatives with Social Display with Nova
Instagram icon, you can use Instagram social creatives with Social Display with Nova
Twitter icon, you can repurpose Twitter social creatives with Social Display with Nova
TikTok icon, you can repurpose TikTok social creatives with Socia Display with Nova

Branded Content Cards

On-site branded content promotion

Increase traffic to branded content pages and videos with on-site formats activated in standard display inventory on mobile, desktop and app.

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Native Advertising

On-site branded content promotion

On-site native formats to drive traffic to publisher-hosted branded and sponsored content article pages, delivered in dedicated native ad positions for direct-sold content programs.

Shoppable Content Cards

Encourage commerce activity

High-impact formats with customizable call-to-action buttons that drive customers to a brand’s product pages for purchase and add-to-cart capabilities.

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Why Polar Works

Efficient

Repurpose a brand’s existing creative assets from social or the web to eliminate production overhead

Engaging

Beautiful high-impact ad experiences that are familiar to users and that extend beyond standard banners

Effective

Designed to deliver the results that matter most for brands up-and-

down the marketing funnel

Media publishers and platforms partner with Polar

NBC scales on-site branded content distribution and improves performance with Polar

When it came to finding the right technology to manage the on-site native and display distribution and promotion of branded content, NBC turned to Polar’s Native Advertising product to improve performance and streamline workflows

“Branded content is one of our fastest growing digital solutions at NBCU. Polar has the right platform and is the partner to meet the needs of our scaling business. We wouldn’t be where we are without them.”

Mike Rucker, Vice President of Branded Content at NBC News

Research and insights on the future of advertising

 
Get started with Polar

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