Advertising Solutions
Built for media publishers and platforms
Polar enables publishers with a variety of innovative direct-sold advertising solutions.
Social Display and Video
Repurpose social creative
Brands repurpose their best creative from social to run in standard publisher display inventory on mobile, desktop and app.
Sponsored & Branded Stories
Engaging ad formats
Build highly engaging Stories formats using brand assets, editorial content or custom content.
Branded Content Cards
On-site branded content promotion
Increase traffic to branded content pages and videos with on-site formats activated in standard display inventory on mobile, desktop and app.
Native Advertising
On-site branded content promotion
On-site native formats to drive traffic to publisher-hosted branded and sponsored content article pages, delivered in dedicated native ad positions for direct-sold content programs.
Shoppable Content Cards
Encourage commerce activity
High-impact formats with customizable call-to-action buttons that drive customers to a brand’s product pages for purchase and add-to-cart capabilities.
Why Polar Works
Efficient
Repurpose a brand’s existing creative assets from social or the web to eliminate production overhead
Engaging
Beautiful high-impact ad experiences that are familiar to users and that extend beyond standard banners
Effective
Designed to deliver the results that matter most for brands up-and-
down the marketing funnel
NBC scales on-site branded content distribution and improves performance with Polar
When it came to finding the right technology to manage the on-site native and display distribution and promotion of branded content, NBC turned to Polar’s Native Advertising product to improve performance and streamline workflows
“Branded content is one of our fastest growing digital solutions at NBCU. Polar has the right platform and is the partner to meet the needs of our scaling business. We wouldn’t be where we are without them.”
Mike Rucker, Vice President of Branded Content at NBC News